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Search, social, marketplace and organic, run against one reconciled revenue number — not four dashboards that each claim the same sale.
Google Ads
Meta
YouTube
LinkedIn
TikTok
Microsoft Ads
Amazon Ads
Flipkart AdsBlinkit
Google Analytics 4
Server-side GTM
HubSpot
Salesforce
Shopify
BigQuery
Looker StudioEvery ad platform counts the same order as its own. Add their dashboards up and you sold far more than you did — and budget follows whichever claims loudest. We work from the number that survives reconciliation.
Server-side tracking
Conversions sent from your server, consent-safe, so ad blockers and browser limits stop deciding your numbers.
CRM-matched revenue
Every claimed conversion checked against an order or a deal that exists, before it counts.
Holdout tests
Geo and spend-step tests that show what each channel actually adds, not what it can claim.
Orders credited, one month
Sample D2C account · illustrative
Google Ads498Meta452Amazon Ads266LinkedIn178Together the platforms claim 72% more orders than were placed. Set budget from these and you reward whoever counts most generously.
The channels are ordinary. What is not is that all of them report into the same reconciled number, so moving budget between them is arithmetic, not an argument.
Every channel reports into the same reconciled number.
Google and Bing, structured by intent rather than by product catalogue, with the wasted-spend audit before the first budget change.
Shopping, PMax and feeds on your storefront; Amazon, Flipkart and Blinkit as their own P&L. All run on contribution margin per SKU, not blended ROAS.
Meta, TikTok and YouTube, with creative testing on a fixed cadence so learnings compound instead of resetting each quarter.
Account-tiered targeting for long B2B cycles. Lead quality is scored back from your CRM and fed to bidding, so it is judged on meetings held, not form fills.
Technical fixes first, then content built for queries that convert. Ranked against revenue, not against a visibility index.
Budget split across channels by measured incrementality, with a written reason for every reallocation over 10%.
Server-side tracking, consent-safe. One number both marketing and finance agree on before any campaign goes live.
Ad creative and the page it lands on, built as one unit — a good ad pointed at a bad page is a measurement problem.
The part only we do: agents that watch spend, flag drift and draft the reallocation before the weekly review.
Sample account · illustrative
01Ads, analytics and CRM agree on one revenue number before any bid changes.
Fees, ownership of the accounts, how results are measured and when we would tell you to stop. If yours is not here, ask it on the call; the answer goes in writing.
Around ₹8 lakh a month in media, or the equivalent, is where the measurement work starts paying for itself. Below that the honest answer is usually a fixed-price audit and a good in-house hire, and we will tell you so rather than take the retainer.
Bring one process you think an agent could run.
We'll tell you straight whether it's worth building — and what it would cost if it is.
